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MARFIN The Marketing Manager

IV. Marketing Analysis and
     Strategy Development

  1. Market
  2. Market Share
  3. Product
  4. Price
  5. Distribution
  6. Communication
  7. Promotion

IV. 1.0.0 Market

1.1.0 Elements of Market Analysis

1.1.1 Total Market DemandĀ 
• Market size estimateĀ 
• Market estimate of new products
• Market growth rate
• Seasonality
• Saturation degree
• Penetration degree

1.1.2 Market forecasting methods:
• Times series methods
• Multiple regressions
• Product saturation forecast

1.1.3 Market segmentation
1.1.4 Product lifecycle

1.2.0 Market Analysis

1.2.1 Market forecast development
1.2.2 Market maturity analysis
1.2.3 Consumer segments' analysis

1.3.0 Market Strategy Development

1.3.1 Strategy development process
1.3.2 Strategy options

1.3.3 Market strategy:
• Ranking of geographic units
• Overall strategy per geography
• First selection of target segments
• Threats and opportunities

1.4.0 Assumptions and Conclusions