LogoTitle
MARFIN The Marketing Manager

III. The MARFIN System

  1. Introduction to Marketing
  2. The MARFIN Model
  3. Strategic Checkpoints
  4. SmartDatabase and SmartCharts
  5. Analytics and the 4Ps

IV. Marketing Analysis and
     Strategy Development

  1. Market
  2. Market Share
  3. Product
  4. Price
  5. Distribution
  6. Communication
  7. Promotion

<<< Back


IV. 2.0.0 Market Share


2.1.0 Elements of Market Share Analysis

2.1.1 Brand
2.1.2 Competition
2.1.3 Levels of competition
2.1.4 Market share


2.2.0 Market Share Analysis

2.2.1 Market share forecast
2.2.2 Trend analysis per per geographic unit
2.2.3 Brand share analysis per consumer segment
2.2.4 Brand ownership analysis
2.2.5 Competitive strengths and weaknesses


2.3.0 Market Share Strategy Development

2.3.1 Strategy development process
2.3.2 Strategy options

2.3.3 Market share strategy:
• Share objectives per geographic unit
• Share objectives per consumer segment
• Development of a competitive strategy


2.4.0 Assumptions and Conclusions